In any online business, understanding each advertising channel and choosing the one that’s right for your business will give you a better return of investment. Everyone thinks that if they can advertise on all channels, they will make more money. This is true, however, at the same time it can also cause you to lose more money than you can ever imagine. Before you start advertising, you need to know that not all advertising are equal and can turn into profits. I am not sure if you’ve heard about the 80/20 rule. If you haven’t, let me explain to you as it is a really great fundamental not just for advertising but for your business as well. The 80/20 rule basically means 80% of your revenue is actually brought by 20% of what you do. Let’s look at a traditional business like a restaurant. In a number of successful local restaurants, 80% of their incomes are actually generated by 20% of their customers. These customers might open expensive bottle of wines and even come dine on a daily basis. If the restaurant owners focus on these 20% of customers, they will actually make even more money.
Similarly, in advertising, 80% of your revenue is actually achieved by only 20% of your traffic source. Within that 80/20 rule, there’s another 80/20 rule within the specific traffic source. 80% of your revenue is achieved by 20% of your placements or campaigns within the advertising channel. The 80/20 rule is not set in stones, sometimes it may vary by a couple percentage points. But the important thing is to know that many successful businesses follow this rule. Now what does this all mean to online advertising? Basically I want you to be prepared that not all traffic sources may work for your funnel or your business. You may have more converting traffic from one source over another. When one advertising source does not work for you, drop it and come back at a later date. Then focus on the ones that are generating you 80% of your revenue and build on it.
The ultimate goal is to break that 80/20 rule and try to make sure you have all traffic sources running. I may sound very contradicting here because I just talked about the 80/20 rule and now I’m telling you to make sure you run as much traffic sources as possible. Let’s me explain using a Green Column as an example.
I am sure you know what a Greek Column is. When you start any business, your business is much like a Greek Column. The roof represents your business and each supporting column represents your traffic sources. If you were to execute all the advertising strategies that I am covering in this course, you will have a total of 5 different traffic sources or columns: Facebook, Google, BING, and lastly the Penny-Click Mastery. You can add more columns when you do more active campaigns such as SEO, Article Marketing, Solo Ads, etc. Ultimately, your goal is to build as much columns as possible to lift and sustain your business. This way if some of your traffic sources are not converting, you will still have other traffic sources or columns to support your business. If you put all eggs into one basket with only one or two traffic sources, your business will collapse when these columns collapse.
When you first start advertising, you really need to apply the 80/20 rule and then slowly move towards getting all sources to work. The 80/20 rule is basically helping you get off the ground faster and not wasting all your time on a single traffic source that is not profitable for you. When you ran out of traffic sources, you return and visit back the non-converting ones and try to create custom funnels for each and strengthen your columns.
At iPro Academy, I will be showing you how to build your first 5 columns. These columns are proven by many people and people that I mentor or work with on a daily basis are banking in the dollars. I will be covering Facebook, Google, BING, and the Penny-Click Mastery. Before we go any further, I want to explain a little about each traffic source, the difficulty level and who should start taking advantage of them.
Google is by far the best quality traffic source you can ever imagine and get your hands on. Being on Google is a dream for all advertisers but it’s always just a dream for most of them because it is the more compliant-driven network in the online industry. You need to know exactly what you are doing and how to get your website to be compliant before you can ever start or think about advertising on Google. Luckily, I have been with Google for more than a decade so you will learn how you can get practically any website to be live and up on Google after you’ve gone through my course. Now again, Google doesn’t care about the small fish in the pond like you, so you will never be able to understand and get your campaigns to work on Google unless you spend more than $1 million in advertising a year. On top of that, Google just tries to take your money as a small fish and leave you dying. They only take full care of advertisers who spends millions with them every year. In their eyes, small fish is nothing to them, it’s like chump change, and they will grab every penny from you and suck you alive.
There are lots of hidden features within Google that you have to be fully aware of before you even create your account so you don’t lose an arm and a leg. For Google, it’s more for advanced people who already have a campaign converting on Facebook and wanted to expand. If you only have a couple pages up on your website and are not ready for some crazy traffic, stay away from it. You can start building your site towards Google, but don’t use it as your first traffic source.
BING is a great medium for you to start reaching hyperactive buyers. These people are those who are ready to buy something or those who are already in the market looking for something. I would recommend this traffic source to anyone that is a beginner. They are definitely not as compliant-driven as Google so it is much easier for you to get onto BING. Although the market share for BING is only at 30%, a lot smaller than Google, it still has very high quality audience within the network. BING has also been enhancing their advertising platform. They have recently for the past year or so implemented a specialist team to help you and the only requirement is to spend as little as $500 per month. BING is actually easier than Google in terms of setup, although there are some features that you have to be aware of and I will explain this in the BING module. If you have an offer ready, go with BING right away. It will take you a maximum of 2 days to setup and you’ll see instant results right away.
In the very last module of iPro Academy, I will reveal to you what I called the “Penny-Click Mastery”. I will show you how to generate dirt cheap traffic for as low as one or two cents per click. The penny-click traffic sources are often overlooked but they are great for beginners because landing pages are easily approved given that you are not selling something that is prohibited or against the law. It is also extremely easy to set up but the only concern with these traffic sources is that it is hyper competitive. You need to make sure your conversion rate is the highest in the auction listing to get the most traffic. It is a complete bidding war and you just have to make sure you know your numbers and find your sweet spot. Again, if you have an offer converting on Facebook or wanted to build a custom funnel for that traffic, I would suggest you to start with this right away as well. I promise you this module will be extremely simple as you’ve gone through all the difficult trainings by then.
Before I go in-depth for each of these traffic sources, how to set them up, and what you should be aware of, please go through Module 2 and 3. Module 2 is about creating your first website and Module 3 is about sales funnels. If you already have a website or sales funnel in place, I still encourage you to go through the modules as I have valuable tips in each of them. I’ll see you in the next module!